On Point - 44 - Tim Stock: Future Trends, Culture Mapping, and Semiotics

Tim Stock joins us in studio this week to talk about ethnography and studying the language of social media to segment people by cultural interests. Using semiotics to understand hidden biases. Culture mapping and looking ahead for the reaction to current trends. How current language can signal future trends. How veering to far into a quantitative or qualitative mindset can lead to trouble. How to view and participate in language in a cognitively and socially sensitive way. www.timstock.net @TimStock