On Point - 43 - Luis Martinez: A Digital Denny's for the 21st Century

Denny’s recent push in the digital space. Denny’s irreverent tone on social media. Social media’s ability to focus on a certain audiences, and the freedom to “have fun” with millennial audiences. Maintaining a legacy brand while investing in the digital brand. How diners are innately unifying. The secondary use of restaurants as gathering spaces. @Luis_A_Martinez