On Point - 65 - Andrea Bell: Trendwatching, Feelings Forecasts, and Future-Proofing the Brand

Today's On Point is Andrea Bell, is director of insight at WGSN. How Andrea transitioned from journalism to trendwatching. What is a ‘Feelings Forecast?’ Why corporate clients often hate to ‘start from zero.’ What is ‘futurism’ and how is it used? How “athleisure” was predicted in 2008. The importance of certitude, validation, and a jumping-off point.