On Point - 33 - James Andrews: Street Teams, Big Data, and Making Time For Culture

James Andrews, CEO of Smashd Group, joins us in studio this week. An introduction to Smashd Labs, his growth accelerator. “Street-team culture” as the early analog to social media culture. Integrating big data with “hood spidey sense.” James’ concept of “the cultural nostril” and where trends emerge. Do brands have the time for culture? Cities as a cultural muse. Helping the “undocumented entrepreneur.”

Follow James on twitter:
@keyinfluencer
Smashdlabs.co

Profile of James in AdAge (in which he mentions 2DB)