On Point - 11 - Grant McCracken: Culture and “Dark Value” in the Digital Economy

Cultural anthropologist Grant McCracken joins us to discuss culture and the hidden value of the digital economy. How legacy metrics fail to capture the truly valuable. Why paying attention to culture is good for business. Grant’s new book “Dark Value.” How Twitter and Netflix struggle to embrace their actual value in a chase for traditional growth.

More by Grant at cultureby.com

@Grant27 on twitter