8 - Starbucks’ Unwelcome Frankness, Al Jazeera’s American Experiment Ends, Post-Selling Out

Crew member Rob Fields is back! Rob is currently marketing director for CMO Initiatives at the Association of National Advertisers, and is a contributor to Forbes and PSFK. More on him at robfields.com or @robfields on Twitter

Brand Eff Up

“Starbucks Apologizes for ‘Diabetes Here I Come’ Joke on Customer’s Cup,” by Sarah Begley, TIME
(http://time.com/4289829/starbucks-diabetes-here-i-come-apology/)

What's Up?

Al-Jazeera America shuts down this week

“Al-Jazeera America, which failed in its attempt to establish another TV news network, signs off after a three-hour live farewell Tuesday,” by DAVID BAUDER, AP Television Writer
(http://www.usnews.com/news/business/articles/2016-04-11/al-jazeera-america-network-shuts-down-tuesday)

What's Good?

“Move Over, Rat Pack and Brat Pack: Here Comes the Snap Pack,” by By KATHERINE ROSMAN, NY Times
(http://www.nytimes.com/2016/04/07/fashion/rat-pack-brat-pack-snapchat.html?_r=1)

“Luka Sabbat, the 18-Year-Old Fashion Influencer” by GUY TREBAY, NY Times
(http://www.nytimes.com/2016/04/08/fashion/mens-style/luka-sabbat-fashion-influencer.html)

a discussion on the reality of fame, branding and what does it mean to sell out?

Diggin' In the Crates:
Rob:
“Olio” by Tyehimba Jess
(http://www.boldaslove.us/2016/04/09/read-it-olio-by-tyehimba-jess/)

Phil:
"Hail the Maintainers," by Lee Vinsel & Andrew Russell Aeon.
(https://aeon.co/essays/innovation-is-overvalued-maintenance-often-matters-more)

Michael:
"The Black Swan: The Impact of the Highly Improbable," by Nassim Nicholas Taleb
Also: "Antifragile," ibid.
(http://www.boldaslove.us/2016/04/09/read-it-olio-by-tyehimba-jess/)

@_MichaelBrooks
@FarFlungPhil
@mattlech