On Point - 36 - Sarah Hartley: Imagination and Risk in Creativity

Sarah Hartley (@storygirlsarah), Creative Director, Art Director and Team Builder at NBCUniversal, Content Innovation Agency joins us in studio this week. How is “creativity” defined? How about vision? Hiring the person instead of hiring the role. Risk as part of the creative process, and how to be empowered enough to take risk. Defending the best of creative risk to clients. The importance of “spreading the wealth” as a creative director.